Gaggenau launches new initiative, ‘Respected by Gaggenau’.
This just in from Gaggenau HQ…
Munich, March 2019: Gaggenau, the luxury brand for professional-grade home appliances launches their new initiative, ‘Respected by Gaggenau’, in support of producers and craftspeople who use skilled and traditional techniques to achieve different and exceptional products. The initiative was launched in Paris as part of the brand’s partnership with the inaugural World Restaurant Awards, produced by IMG.
‘Respected by Gaggenau’ will see the brand identify exceptional artisans to receive official recognition with the mark of approval, ‘Respected by Gaggenau’. This will enable the chosen producers and craftspeople to be a part of Gaggenau’s high profile global events and to take advantage of their network of brand partners, including worldleading chefs, Michelin-starred restaurants, farmers and masters of wine.
A select few artisans who have been ‘Respected by Gaggenau’ will be eligible to apply for a bursary. This bursary is to be invested into making their particular technique, skill or product more commercially viable, without compromising on quality. Assisting Gaggenau in choosing who will be marked with ‘Respected by Gaggenau’ will be global curators from a range of fields, including culinary, viniculture and luxury lifestyle.
Newly appointed Managing Director of Gaggenau, Dr. Peter Goetz, commented: “At Gaggenau, creating an exceptional product is at the heart of everything we do, which is why supporting artisans, from those who strive to create high quality produce to those who rear rare and endangered breeds, is completely aligned to our brand. With the help of our highly skilled team of curators, I look forward to developing the ‘Respected by Gaggenau’ initiative and supporting our chosen artisans.”
Notes to editors
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 24 flagship showrooms in major cities around the world.